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Upcoming Offerings
Digital Marketing for Tourism
Type: Microcredential
This course offers participants the chance to obtain a microcredential, which serves as proof of having gained specific skills or competencies relevant to employment. Developed in partnership with employers, industries, and related organizations, the microcredentials align closely with relevant and practical tasks and duties in the workplace. These credentials can be showcased on digital resumes, social media profiles, personal websites, and within email signatures. To receive the microcredential from this course, participants must pass a competency-based assessment successfully.
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Description:
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Enrolment options
Delivery: Blended
Duration: This course is delivered over a 4 week period, and requires approximately 8-10 learning hours to complete (2 hours per week).
This course equips participants with the knowledge and skills required to understand,
reach, and engage with their target audience, increasing the size of that visitor
group. Participants will learn
how digital marketing analytics can be used to scale their business operations, generate
customer growth, and increase revenue. This course examines how brand
awareness and interactive social media tactics lead generation through commonly used digital channels.
Learning Outcomes
Upon completion of this course, learners will be able to:
- Compare key features of major social media platforms (Facebook, Instagram, TikTok), such as audience demographics, content formats, and engagement best practices.
- Formulate a social media strategy aligned with organizational goals, including content scheduling and community engagement tactics.
- Design and produce platform-appropriate social media content that engages the target audience.
- Evaluate and implement effective paid advertising strategies across platforms to enhance return on investment.
- Utilize platform-specific analytics tools to monitor and adapt performance metrics like reach and engagement.
- Cultivate a dedicated community of followers through active engagement and management of user interactions.
- Integrate social media into a comprehensive marketing strategy for tourism businesses, emphasizing cross-promotion and collaborative opportunities.
Course Outline
- Module 1: Understanding Social Media Platforms
- Module 2: Content Creation Across Platforms
- Module 3: Strategizing for Effiecient and Effective Social Media Use
- Module 4: Exploring Paid Advertising
- Module 5: Using Analytics to Track Your Performance
- Module 6: Building a Community of Followers
- Module 7: How Social Media Fits into Your Marketing Strategy
Recommended For
- Owners or managers of small tourism-related business, such as bed and breakfasts, local tour operators, travel agencies, and boutique hotels seeking to increase online visibility and attract more visitors.
- Professionals responsible for marketing within small to medium-sized tourism businesses looking to enhance their social media marketing skills and develop more effective strategies.
- New businesses in the tourism industry aiming to establish a strong online presence from the outset and reach a broader audience through social media.
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